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| Tekijä: | Bremner, B. |
| Otsikko: | Toyota's crusade |
| Lehti: | Business Week
1997 : APR 7, VOL. 3505:835, p. 44-50 |
| Asiasana: | ECONOMICS CARS JAPAN FUTURE |
| Kieli: | eng |
| Tiivistelmä: | Hiroshi Okuda is retooling the company in an all-out bid to turn Toyota into the world's premier carmaker. Amid the towering pine trees and white stone courtyards of the Ise Grand Shrine, Toyota Motor Corp. played out a familiar corporate ritual last November. As they do most every fall, a handful of top executives, with their newest domestic models in tow, made the three-hour journey from their headquarters just outside of Nagoya to the spiritual home of the Shinto sun goddess Amaterasu, nestled along a dazzling stretch of Japan's Pacific coastline. |
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