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| Tekijä: | Bejou, D. |
| Otsikko: | Relationship marketing: evolution, present state, and future |
| Lehti: | Psychology and Marketing
1997 : DEC, VOL. 14:8, p. 727-736 |
| Asiasana: | MARKETING PSYCHOLOGY FUTURE |
| Kieli: | eng |
| Tiivistelmä: | This special issue is devoted to exploring and understanding relationship marketing. Although relationship marketing is a relatively new area, it has been gaining popularity among marketing and psychology researchers and practitioners. During the past few years, relationship=marketing-related articles have appeared in many business journals. However, there is little agreement as to what relationship marketing is, how it is formed, and to what extent it is useful. |
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