haku: @indexterm Future / yhteensä: 937
viite: 268 / 937
| Tekijä: | Mitchell, A. |
| Otsikko: | The dawn of a cultural revolution |
| Lehti: | Management Today
1998 : MAR, 3, p. 42-49 |
| Asiasana: | COMPANIES FUTURE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Paul Polman, UK general manager of the consumer goods giant Procter&Gamble , is in ebullient mood. "How have things been going for you in the New Year?" he breezes. "For us they are picking up at an accelerated - which is what we like'. Somehow, in a less than fuzzy UK market place where every percentage point of sales growth is fought for tooth and nail, P&G has been turning in some spectacular performances. Last year, sales of its Pringles crisps brand rocketed by 61%, making it the nation's second fastest growing brand among the top 100. |
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