haku: @indexterm Future / yhteensä: 937
viite: 186 / 937
| Tekijä: | Jones, K. Biasiotto, M. |
| Otsikko: | Internet retailing: current hype or future reality? |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 69-80 |
| Asiasana: | RETAILING DISTRIBUTION FUTURE |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the current use of the Internet as a real option for location-based retailers. It provides a synopsis of a wide range of conflicting opinion regarding the use of the net as available shopping alternative. Based on an analysis of the home pages of 160 retailers with a web presence, the current use of the Internet by store-based retailers is provided. This is followed by the analysis of the opinions of a sample of thirty nine cyber-retailers who provided information regarding their general commitment and current experience with Internet shopping. |
SCIMA