haku: @indexterm Future / yhteensä: 937
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| Tekijä: | Deign, J. |
| Otsikko: | Predictions for sale |
| Lehti: | Strategies Europe
2001 : JAN, 4, p. 34-35 |
| Asiasana: | AGENCIES FORECASTING FUTURE |
| Kieli: | eng |
| Tiivistelmä: | Every New Year, professional "futurologists" attempt to tell us what developments lie ahead in the worlds of retail, media and marketing. But can we trust them? Dan Quayle, the former US vice-president, once said: "The future will be better tomorrow". Professional marketers require rather more in the way of detail, but they certainly acknowledge that an insight into the future trends can give them a competitive edge. |
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