haku: @indexterm Future / yhteensä: 937
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| Tekijä: | Maclaran, P. Brown, S. |
| Otsikko: | The Future Perfect Declined: Utopian Studies and Consumer Research |
| Lehti: | Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 367-390 |
| Asiasana: | FUTURE CONSUMER RESEARCH MARKETING MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This interpretive study introduces the field of Utopian studies and explores its relevance in re-conceptualising certain aspects of consumer research. This paper illustrates how the concept of Utopia can yield rich insights into the consumer imagination in such an environment. It shows that utopianism is not just associated with impossible imaginings but rather that it has a crucial critical function enabling us to engage with and question reality. The paper concludes by relocating the Utopian impulse in the practices of everyday life, discussing how consumers may inscribe meanings into a space, meanings that were neither intended nor predicted by marketing management. |
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