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| Tekijä: | Herstatt, C. Koepe, K. Ch. |
| Otsikko: | Vision im Management = Visionary management |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1991 : JUN, VOL. 60:6, p. 41-44 |
| Asiasana: | MANAGEMENT PHILOSOPHY MANAGEMENT TECHNIQUES FUTURE SUCCESS CREATIVITY |
| Kieli: | ger |
| Tiivistelmä: | Vision is being acknowledged increasingly as one of the factors that make a company successful. Visionary management is more than just a slogan. The genesis of a vision is examined. Some examples of "vision-statements" are presented. The main characteristics of a typical vision are listed and analyzed. It is shown how to assess the success potential of a vision. The most important questions of implementation are addressed. The impact of visionary management on employees, other resources and company performance is considered. |
SCIMA