haku: @journal_id 1399 / yhteensä: 95
viite: 93 / 95
| Tekijä: | Slade, M. |
| Otsikko: | Product rivalry with multiple strategic weapons: an analysis of price and advertising competition |
| Lehti: | Journal of Economics and Management Strategy
1995 : FALL, VOL. 4:3, p. 445-476 |
| Asiasana: | COMPETITION ADVERTISING PRICES |
| Kieli: | eng |
| Tiivistelmä: | A dynamic model of product rivalry is developed for a market in which firms choose price and advertising intensity. The model, a state-space game, is implemented using data that consist of weekly price, sales, and promotional activity for four brands of saltine crackers sold by four chains of grocery stores in a small town. A number of questions can be asked of this data. Is advertising predatory or cooperative? |
SCIMA