haku: @journal_id 1399 / yhteensä: 95
viite: 90 / 95
| Tekijä: | Mills, D. |
| Otsikko: | Why retailers sell private labels |
| Lehti: | Journal of Economics and Management Strategy
1995 : FALL, VOL. 4:3, p. 509-528 |
| Asiasana: | RETAILING PRIVACY SELLING |
| Kieli: | eng |
| Tiivistelmä: | This paper interprets private label marketing as a retailer instrument for overcoming the double- marginalization problem inherent in the distribution of well-known manufacturer brands. Retailers with some degree of market power carry private label substitutes for popular national brands in order to capture more profit from the vertical structures they share with brand manufacturers. |
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