haku: @indexterm CIGARETTE INDUSTRY / yhteensä: 95
viite: 76 / 95
Tekijä: | Holak, S. L. Reddy, S. K. |
Otsikko: | Effects of a television and radio advertising ban : a study of the cigarrette industry. |
Lehti: | Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227 |
Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING USA CIGARETTE INDUSTRY COMMERCIAL LAW |
Kieli: | eng |
Tiivistelmä: |
SCIMA