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| Tekijä: | Bagozzi, R. Dabholkar, P. |
| Otsikko: | Consumer recycling goals and their effect on decisions to recycle: a means-end chain analysis |
| Lehti: | Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 313-340 |
| Asiasana: | CONSUMERS WASTE DISPOSALS PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Means-end chain theory and the laddering methodology were used to derive the goals relevant to consumers for recycling, as well as the interrelations among goals. The importance of the goals and their hierarchical structure were also tested, and their effects on attitudes, subjective norms, and past behavior determined. Data were collected on 133 consumers in a moderate-size metropolitan community by use of a random digit dialing procedure. 19 total goals were uncovered, with 15 ultimately found to be salient. |
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