haku: @indexterm EXPORTS / yhteensä: 963
viite: 459 / 963
| Tekijä: | Cavusgil, S.T. Zou, S. Naidu, G.M. |
| Otsikko: | Product and promotion adaptation in export ventures: an empirical investigation. |
| Lehti: | Journal of International Business Studies
1993 : JUL-SEP, vol.24:3, p.479-506 |
| Asiasana: | EXPORTS PRODUCT DEVELOPMENT MARKET STRUCTURE INTERNATIONAL MARKETING STANDARDS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA