haku: @indexterm EXPORTS / yhteensä: 963
viite: 146 / 963
| Tekijä: | Tzokas, N. (et al.) |
| Otsikko: | Strategic pricing in export markets: empirical evidence from the UK |
| Lehti: | International Business Review
2000 : FEB, VOL. 9:1, p. 95-117 |
| Asiasana: | Pricing Strategy Industries Exports United Kingdom Europe |
| Kieli: | eng |
| Tiivistelmä: | The study seeks to empirically explore the export pricing practices of industrial exporters in the U.K. and assess their influence on their strategic export pricing. The aggregated experience of 178 firms suggests that proactive exporting stimuli, market orientation, formality of the pricing decision process and a balanced attention to customer needs and the profit potential of the exporting actitivity are practices identifiable in firms with a high strategic pricing orientation. |
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