haku: @indexterm EXPORTS / yhteensä: 963
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| Tekijä: | Kaleka, A. |
| Otsikko: | Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters |
| Lehti: | Industrial Marketing Management
2002 : APR, VOL. 31:3, p. 273-283 |
| Asiasana: | COMPETITIVE ADVANTAGE RESOURCE MANAGEMENT EXPORTS ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | In the context of the quest for the factors that determine competitive advantage, this study adopts a resource-based view and applies it to industrial goods' manufacturers engaged in exporting activities. The notion of organizational process is used as a filtering mechanism for the development of a classificatory scheme for firms' sources of competitive advantage in export markets. Different combinations of export-related resources and capabilities are identified as drivers of cost, service, and product advantage. Nonetheless, the capability to build enduring relationships with customers emerges as essential in achieving all three types of export competitive advantage. |
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