haku: @indexterm EXPORTS / yhteensä: 963
viite: 591 / 963
Tekijä: | Sassen, J. |
Otsikko: | `Predator alert' at Czech brewery |
Lehti: | International Management
1990 : AUG, VOL. 45:7, p. 33-35 |
Asiasana: | CZECHOSLOVAKIA BREWING INDUSTRY EXPORTS |
Kieli: | eng |
Tiivistelmä: | Review of interest of western investors in Pilsner Urquell, the Czecho-Slovak beer. Joint venture enquiries. International marketing campaign. Use of new technology. Production methods. Increase in capacity. Foreign sales. Bottling plant. Transition to a market- -led company. Prospects of entry into western market. |
SCIMA