haku: @indexterm Response rate / yhteensä: 99
viite: 24 / 99
| Tekijä: | Fahy, J. |
| Otsikko: | Improving response rates in cross-cultural mail surveys |
| Lehti: | Industrial Marketing Management
1998 : NOV, VOL. 27:6, p. 459-468 |
| Asiasana: | CULTURE INTERNATIONAL RESPONSE RATE |
| Kieli: | eng |
| Tiivistelmä: | How to achieve good response rates from domestic and international mailings continues to be a perplexing problem for researchers. Studies abound that test the effects of adjustments to specific elements of the survey package. This study advocates the adoption of a more theoretically grounded and integrated approach rather than the random adjustment of specific elements. One such approach, the total design method (TDM) is reviewed and its normative guidelines documented. |
SCIMA