haku: @indexterm response rate / yhteensä: 99
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| Tekijä: | Cavusgil, S. T. Elvey-Kirk, L. A. |
| Otsikko: | Mail survey response behavior: A conceptualization of motivating factors and an empirical study |
| Lehti: | European Journal of Marketing
1998 : VOL. 32:11-12, p. 1165-1192 |
| Asiasana: | Mail surveys Marketing Markets Response rate Research |
| Kieli: | eng |
| Tiivistelmä: | In addition to proposing an integrated conceptualization of mail survey response behaviour, this article presents an empirical study which examines the potential of source and appeal variations on response rate, response speed, and response completeness. The findings of this empirical study are presented and compared to a similar study for the purpose of validating appeal and source effects on mail survey response and the conceptual framework. The results, not totally in agreement with earlier findings, generally lend support for the untapped potential of source and appeal in influencing mail survey response behaviour. There is also statistical justification for two of the six motivators comprising the proposed conceptual framework. |
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