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| Tekijä: | Kenhove, P. van Wijnen, K. Wulf, K. de |
| Otsikko: | The influence of topic involvement on mail-survey response behavior |
| Lehti: | Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 293-301 |
| Asiasana: | MAIL SURVEYS RESPONSE RATE |
| Vapaa asiasana: | TOPICS |
| Kieli: | eng |
| Tiivistelmä: | In this study the influence of topic involvement on mail-survey response rate and speed was experimentally investigated. The results show that response rates for topics that are generally considered as high involvement were higher that for topics that are generally considered as low involvement. |
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