haku: @indexterm Fashions industry / yhteensä: 99
viite: 85 / 99
| Tekijä: | Salmon, W. J. Omar, K. A. |
| Otsikko: | Private labels are back in fashion. |
| Lehti: | Harvard Business Review
1987 : MAY-JUN, VOL. 65:3, p. 99-106 |
| Asiasana: | BRANDS CONSUMER CHOICE MERCHANDISING TEST MARKETING FASHIONS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | The old battle between manufacturer brands and private labels has spread from packaged goods to higher priced wearing apparel. It may spread even further - industries as diverse as food, electronics, and financial services are showing signs of the same conflict. The fashion industry holds clues for strategies manufacturers and retailers can take. The ascension of manufacturer brands in the fashion world has stimulated other important developments - e.g. a number of European retailers have opened their own franchised stores that sell only merchandise of their own labels. |
SCIMA