haku: @indexterm Response rate / yhteensä: 99
viite: 67 / 99
| Tekijä: | Leigh, J. H. Martin, C. R. |
| Otsikko: | "Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics. |
| Lehti: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 418-424 |
| Asiasana: | OPINION POLLS RESPONSE RATE SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | Effects of question form, question content, and respondent experience/involvement factors on indicators of "don't know" item nonresponse to attitude questions were investigated in split-ballot experiment with 398 respondents. Results provide support for premises of the threshold model formulated by Schuman and Presser. |
SCIMA