haku: @journal_id 41 / yhteensä: 992
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| Tekijä: | Clarke III, I. Flaherty, T. B. |
| Otsikko: | Web-based B"B portals |
| Lehti: | Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 15-23 |
| Asiasana: | Internet Electronic commerce Business-to-business Marketing strategy |
| Vapaa asiasana: | e-commerce Portals WWW |
| Kieli: | eng |
| Tiivistelmä: | A portal development frenzy is sweeping through commerce in an attempt to capture the growing business-to-business Internet market. The authors analyze the development of portals to propose a classification based on the informational/transactional, horizontal/vertical, and public /private dimensions of portals. Clarification of portal dimensions should provide B2B marketing managers with a superior focus in the production of efficient portal strategies for achieving business objectives. Strategic implications for acquiring and maintaining users and a five-step approach for developing an effective B2B portal strategy are presented. |
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