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| Tekijä: | Lang, A. Krueger, E. |
| Otsikko: | Candidates' commercials and the law: the public perception |
| Lehti: | J. of Broadcasting and Electronic Media
1993 : SPRING, VOL. 37:2, p. 209-218 |
| Asiasana: | |
| Vapaa asiasana: | ADVERTISING RESEARCH, TELEVISION ADVERTISING, REGULATIONS, COMPARATIVE RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The study was designed to discover the public's level of knowledge about the regulation of advertising, both political and product. Most survey respondents believed that the government would do something if falsehoods were discovered in candidates' commercials, which legally is not the case. |
SCIMA