haku: @author Tully, S. / yhteensä: 68
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Tekijä:Tully, S.
Otsikko:Teens: the most global market of all
Lehti:Fortune
1994 : MAY 16, VOL. 129:10, p. 34-41
Asiasana:SEGMENTATION
YOUTH CULTURE
GLOBAL MARKETING
Kieli:eng
Tiivistelmä:Teens, they have moxie, money, and astonishing similarities in taste. If you're selling to teens in Los Angeles, try Tokio and Santiago too. In a world divided by trade wars and tribalism, teenagers, of all people, are the new unifying force.
SCIMA tietueen numero: 116355
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