haku: @author Weber, B. / yhteensä: 14
viite: 8 / 14
| Tekijä: | Clemons, E. Weber, B. |
| Otsikko: | Segmentation, differentiation, and flexible pricing: experiences with information technology and segment- tailored strategies |
| Lehti: | Journal of Management Information Systems
1994 : FALL, VOL. 11:2, p. 9-36 |
| Asiasana: | INFORMATION TECHNOLOGY FLEXIBILITY PRICING |
| Kieli: | eng |
| Tiivistelmä: | Information technology (IT) radically alters the cost of capturing, storing, and analyzing information, and thus dramatically alters the value of the historical data represented by a firm's detailed transaction records of customer interactions. Yet information systems are seldom used to their full potential in developing flexible pricing strategies and tailored offerings for individual customers, based either on the actual cost of serving these customers or on their demonstrated preferences or requirements. |
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