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| Tekijä: | Scharf, A. |
| Otsikko: | Positionierung neuer bzw. modifizierter Nahrungs- und Genussmittel durch integrierte Markt- und Sensorikforschung |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1995 : VOL. 17:1, p. 5-17 |
| Asiasana: | FOOD INDUSTRY PRODUCT LIABILITY PRODUCT TESTING |
| Kieli: | eng |
| Tiivistelmä: | The detection of causes for user's preference or rejection of a certain product shows special problems in the food sector. Because of the reception of information by chemical senses the cognitive control of the reception of smell and taste is low. The objective of descriptive methods within sensoric analysis is to describe the human perception of sensoric product qualities. By connection of sensoric product profilies as result of descriptive analysis with sensoric consumer preferences, knowledge can be developed about the optimization of features of new or modified products. |
SCIMA