haku: @author Dermody, J. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Dermody, J. Hanmer-Lloyd, S. |
| Otsikko: | Greening new product development: the pathway to corporate environmental excellence? |
| Lehti: | Greener Management International
1995 : JUL, 11, p. 73-88 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | Why does business need to adopt an environmentally-responsible orientation throughout its policies, strategies and operations? Is there really a need to develop products with less harmful impacts on the natural environment? While the strategic importance of developing environmentally-responsible new products cannot be denied, to what extent is business recognizing the opportunities and benefits arising from the environmental agenda? |
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