haku: @journal_id 488 / yhteensä: 478
viite: 8 / 478
| Tekijä: | Le Floch, P. |
| Otsikko: | Droits de propriete et espace publicitaire dans la presse quotidienne regionale |
| Lehti: | Revue d'Economie Industrielle
1995 : 4th quarter, 74, p.31-46 |
| Asiasana: | ADVERTISING COSTS NEWSPAPER ADVERTISING FRANCE PROPERTY OWNERSHIP |
| Kieli: | fre |
| Tiivistelmä: | This article try to verify, within the framework of the French local newspaper industry, wether the ownership structure is likeky to have an effect on the pricing behavior of daily newspapers' publishers. |
SCIMA