haku: @author Weber, B. / yhteensä: 14
viite: 6 / 14
| Tekijä: | Clemons, E. Croson, D. Weber, B. |
| Otsikko: | Market dominance as a precursor of a firm's failure: emerging technologies and the competitive advantage of new entrants |
| Lehti: | Journal of Management Information Systems
1996 : FALL, VOL. 13:2, p. 59-76 |
| Asiasana: | MIS EFFECTIVENESS ORGANIZATIONS |
| Kieli: | eng |
| Tiivistelmä: | New entrants in many industries are able to challenge the business of historically dominant firms. In many markets, dominant players have pursued pricing and service policies that, although once highly effective, now make their markets attractive targets for aggressive new entrants. The entrants' strategies rely on lower overhead costs, new technologies, alternative distribution channels, and the active targeting of profitable customers. Several factors will make it possible for entrants to attack dominant players. |
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