haku: @author Nicholson, G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Nicholson, G. |
| Otsikko: | Keeping innovation alive |
| Lehti: | Research Technology Management
1998 : MAY-JUN, VOL. 41:3, p. 34-40 |
| Asiasana: | RESEARCH TECHNOLOGY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The concept of innovation presents business with a paradox. Innovation can spur growth, but growth cannot be commanded. The best any organization can do is to create a climate that allows innovation to flourish. The key requirements are: To encourage, reward and recognize innovative individuals and tolerate the mistakes they inevitably will make as learning experiences, instead of reason for punishment. 3M, which obtains 30 percent of sales from products new within four years, offers an example of how a culture of innovation can take root and become integral to the continuing success of a company after nearly a century. |
SCIMA