haku: @author Griffith, D. A. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Griffith, D. A. Krampf, R. F. |
| Otsikko: | Emerging trends in US retailing. |
| Lehti: | Long Range Planning
1997 : DEC, VOL. 30:65, p. 847-852 |
| Asiasana: | Retailing Distribution channels Strategic planning Delphi technique USA |
| Kieli: | eng |
| Tiivistelmä: | The authors examine the trends shaping the retail environment. They use a modified Delphi approach to access managerial perceptions of the changing retail landscape. Changes in consumer markets, price and branding strategy, store formats, retail institutions and applications of technology were derived from the analysis. |
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