haku: @author Mullins, J. / yhteensä: 10
viite: 8 / 10
| Tekijä: | Mullins, J. |
| Otsikko: | Effects of organizational and decision-maker factors on new product risk taking |
| Lehti: | Journal of Product Innovation Management
1999 : MAY, VOL. 16:3, p. 282-294 |
| Asiasana: | INNOVATION NEW PRODUCTS RISK |
| Kieli: | eng |
| Tiivistelmä: | Using samples of evening MBA students having considerable managerial experience, two experiments were conducted, through which the authors explore the effects of organizational and decision-maker factors on managers' new product investment decisions. Subjects were asked to choose among new product development projects having equal investments and expected values but differing degrees of risk. |
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