haku: @author Stump, R. / yhteensä: 5
viite: 2 / 5
Tekijä:Athaide, G.
Stump, R.
Otsikko:A taxonomy of relationship approaches during product development in technology-based industrial markets
Lehti:Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p.469-482
Asiasana:Product development
High technology
Selling
Marketing
Kieli:eng
Tiivistelmä:Effective relationship management during new product development is an important determinant of new product success in technology-based industrial markets. This article investigates whether different relationship approaches are used by sellers of high-tech innovations during the new product development process.
SCIMA tietueen numero: 203220
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