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| Tekijä: | Al-Khalifa, A. K. Peterson, S. E. |
| Otsikko: | The partner selection process in international joint ventures |
| Lehti: | European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1064-1081 |
| Asiasana: | Joint business ventures International business Motivation Bahrain Middle East |
| Vapaa asiasana: | Partners |
| Kieli: | eng |
| Tiivistelmä: | This paper argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a joint venture, the latter may be considered the "ends" dimension of motivation while the former is concerned with "means". Thus it is important to distinguish btw. "task related" factors and "partner related" ones in analyzing the partner selection process. Based on a survey of 42 international joint ventures in Bahrain, respondents rank partner related factors as significantly more important than task factors in selecting a partner. The existence of partner related factors as a separate construct is also confirmed by factor analysis. |
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