haku: @author Liu, H. / yhteensä: 8
viite: 4 / 8
Tekijä:Liu, H.
Wang, Y.P.
Otsikko:Patterns of channel relationship management in China
Lehti:Journal of Euromarketing
1999 : VOL. 8:3, p. 77-93
Asiasana:Distribution
Foreign investment
International economic relations
China
Kieli:eng
Tiivistelmä:This study explores relational exchanges between foreign invested enterprises (FIEs) and local third party distributors in China. Different relationship patterns between the relational constructs of intra-channel conflict, power, channel relationship and performance of from those in Western countries have been indentified. Channel relationship is positively related to distributor's performance.
SCIMA tietueen numero: 212020
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