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| Tekijä: | Lace, J. M. |
| Otsikko: | Payment-by-results. Is there a pot of gold at the end of the rainbow? |
| Lehti: | International Journal of Advertising
2000 : VOL. 19:2, p. 167-183 |
| Asiasana: | Advertising agencies Payment by results Payment systems Advertising effectiveness |
| Kieli: | eng |
| Tiivistelmä: | Advertising agency remuneration has changed dramatically in the past decade as existing methods fell short in the provision of more certain equitability and incentive in the new age of cost cutting and accountability. Payment-by-results has captured the imagination of marketing and advertising executives. Lengthy negotiations, trial and error and teething problems are common as both parties search to maximise potential benefits and eliminate potential pitfalls. The aim of this paper is to review a little of the best practice advice on payment-by-results. |
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