haku: @author Li, F. / yhteensä: 9
viite: 9 / 9
« edellinen | seuraava »
| Tekijä: | Li, F. Nicholls, J. A. F. |
| Otsikko: | Transactional or relationship marketing: determinants of strategic choices |
| Lehti: | Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 449-464 |
| Asiasana: | Relationship marketing Networks Strategic planning |
| Kieli: | eng |
| Tiivistelmä: | Relationship marketing in conceived here as a strategic choice rather than a marketing paradigm. The appropriateness of relationship marketing depends on the nature of particular exchange relationships and the governing mechanism of the exchange involved. |
« edellinen | seuraava »
SCIMA