haku: @freeterm manipulation / yhteensä: 8
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| Tekijä: | Morrin, M. Ratneshvar, S. |
| Otsikko: | The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands |
| Lehti: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165 |
| Asiasana: | Brand names Consumer behaviour Brand valuation Models Psychology |
| Vapaa asiasana: | Manipulation |
| Kieli: | eng |
| Tiivistelmä: | The use of ambient scent or atmospheric odor as a means to affect human behavior appears to be on the rise. In this study subjects were exposed to familiar or unfamiliar brand names in either a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate each brand. After a distracter task, their memory for the brand names was tested with recall and recognition measures. |
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