haku: @author Smith, S. / yhteensä: 26
viite: 7 / 26
| Tekijä: | Kelly, P. Smith, S. Hunt, K. |
| Otsikko: | Fulfilment of planned and unplanned purchases of sale- and regular-price items: a benchmark study |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2000 : 0 JUL, VOL. 10:3, p. 247-264 |
| Asiasana: | PURCHASING SALES PRICES |
| Kieli: | eng |
| Tiivistelmä: | A descriptive benchmark study of 2,172 shoppers introduces nine mutually exclusive planned/actual shopper purchase categories. It identifies, for shoppers entering a store, the actual number of shoppers and dollars spent in each of the nine mutually exclusive planned/actual shopper categories, differentiating planned and actual purchases based on whether they were sale or regular-price items. Approximately 13,5 per cent of the 2,172 shoppers stated that they did not plan to purchase items. |
SCIMA