haku: @author Arnold, D. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Arnold, D. |
| Otsikko: | Seven rules of international distribution |
| Lehti: | Harvard Business Review
2000 : NOV/DEC, VOL. 78:6, p. 130-137 |
| Asiasana: | Multinational companies Developing countries Distribution International |
| Vapaa asiasana: | Partnerships |
| Kieli: | eng |
| Tiivistelmä: | Companies entering markets in developing countries learn quickly that they need to work with local distributors - but those partnerships' nearly always blow up in the end. Much of the blame lies with the multinationals themselves. They need to understand how their new partners are different from the ones at home. |
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