haku: @author Talukdar, D. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Ratchford, B. T. Talukdar, D. Lee, M-S. |
| Otsikko: | A model of consumer choice of the Internet as an information source |
| Lehti: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 7-21 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | A model of demand for the Internet and other information sources is presented that treats the Internet as a production factor employed in producing benefits of search. A model is supported by empirical evidence, using the example of Internet deployment in the search for a new automobile. |
SCIMA