haku: @author Srinivasan, S. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Srinivasan, S. Popkowski Leszczyc, P.T. Bass, F.M. |
| Otsikko: | Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices |
| Lehti: | International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 281-305 |
| Asiasana: | COMPETITION MARKET SHARE PRICES |
| Kieli: | eng |
| Tiivistelmä: | Managing pricing is a challenging task due to the significant impact on shares and the likelihood of strong consumer and competitor reaction. The major contributions of this paper are to assess comprehensive share response to temporary, evolving and structural changes in prices and to determine the level of market share as a function of levels of prices. For the empirical analysis, the authors examine two consumer product categories and find that it is valuable to distinguish among temporary, evolving and structural changes in prices, as their impact on market shares tends to differ. |
SCIMA