haku: @journal_id 1740 / yhteensä: 24
viite: 8 / 24
| Tekijä: | |
| Otsikko: | Figures please. Ten billion |
| Lehti: | Strategies Europe
2001 : MAR, 6, p. 59-63 |
| Asiasana: | MARKETING INTERNET COMMISSION |
| Kieli: | eng |
| Tiivistelmä: | The European Commission has struck the latest blow in the row over e-mail marketing by releasing a study suggesting that unwanted e-mails are costing internet users worldwide 10 billion euro a year. Whereas direct mail costs nothing to the person receiving it, the report argues, when a computer inbox is overflowing with unsolicited e-mails praising the merits of debt consolidation or a particular adult site, the connection costs mounts up. |
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