haku: @journal_id 1740 / yhteensä: 24
viite: 6 / 24
| Tekijä: | Seppanen, R. |
| Otsikko: | A bridge across markets |
| Lehti: | Strategies Europe
2001 : FEB, 5, p. 22-23 |
| Asiasana: | BRANDS SCANDINAVIA DENMARK |
| Kieli: | eng |
| Tiivistelmä: | The world shrank a little last July. Or, if not the world, then at least Scandinavia, when the Oresund bridge between the Danish capital, Copenhagen, and Sweden's third largest city, Malmo, opened for traffic. It was more than just a piece of local infrastructure. The bridge was heralded by the region's press as a symbol of a borderless market serving around three million people in this prosperous part of Scandinavia. |
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