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| Tekijä: | Swingewood, D. |
| Otsikko: | Glossies go global |
| Lehti: | Strategies Europe
2001 : FEB, 5, p. 48-49 |
| Asiasana: | MARKETING INTERNATIONAL FASHIONS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Once upon a time only a handful of elite fashion and business magazines took an international, rather than a domestic, view of the world. But now magazines are behaving more like international brands, exporting successful formulas into worldwide markets, developing complex expansion strategies, and even moving into new product areas. The advent of new technologies, from satellites to the web, has enabled the global glossies to come into their own. |
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