haku: @indexterm COMPUTER SYSTEMS / yhteensä: 489
viite: 7 / 489
| Tekijä: | Berthon, P. (et al.) |
| Otsikko: | Virtual services go international: international services in the marketspace |
| Lehti: | Journal of international marketing
1999 : VOL. 7:3, p. 84-105 |
| Asiasana: | International marketing Marketing channels Marketing management Computer systems Internet |
| Vapaa asiasana: | Web |
| Kieli: | eng |
| Tiivistelmä: | The authors use a series of exemplary cases to illustrate how international firms can use the Web to enhance the marketing of services across national boundaries. They offer a diagnostic checklist that can be employed to evaluate the effectiveness of a firm's Web site in providing international services. |
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