haku: @author Walsh, G. / yhteensä: 11
viite: 10 / 11
| Tekijä: | Wiedmann, K.-P. Walsh, G. Klee, A. |
| Otsikko: | Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:2, p. 83-99 |
| Asiasana: | Consumer behaviour Decision making |
| Kieli: | ger |
| Tiivistelmä: | The authors propose a theoretical framework for understanding the factors that lead to and determine the degree of confusion. Three distinct approaches are drawn together: 1. perceived stimulus similarity, 2. perceived stimulus overload and 3. perceived stimulus unclarity. |
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