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| Tekijä: | Soman, D. |
| Otsikko: | Effects of payment mechanism on spending behavior: the role of rehersal and immediacy of payments |
| Lehti: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 460-474 |
| Asiasana: | BUDGET PAYMENT SYSTEMS SPENDING PATTERNS |
| Kieli: | eng |
| Tiivistelmä: | Past expences have been shown to influence future spending behavior by depleting available budgets. However, a prerequisite for this relationship is the accurate recall of past payments and the experiencing of the full aversive impact associated with them. This article shows that the use of different payment mechanisms influences both these factors and hence moderates the effects of past payments on future spending. |
SCIMA