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| Tekijä: | Plummer, J.T. |
| Otsikko: | How personality makes a difference |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 79-83 |
| Asiasana: | CONSUMER RESEARCH SOFT DRINKS INDUSTRY |
| Vapaa asiasana: | PERSONALITY |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the use of the concept of personality in consumer research. Included is an example from the soft drinks industry. |
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