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| Tekijä: | Harris, E. G. Mowen, J. C. |
| Otsikko: | The influence of cardinal-, central- and surface-level personality traits on consumers' bargaining and complaint intentions |
| Lehti: | Psychology & Marketing
2001 : NOV, VOL. 18:11, p. 1155-1185 |
| Asiasana: | BARGAINING COMPLAINTS CONSUMER BEHAVIOUR |
| Vapaa asiasana: | PERSONALITY |
| Kieli: | eng |
| Tiivistelmä: | This study investigates the possibility that a limited set of basic personality traits may underlie dispositions to bargain and to complain. A hierarchical model of personality was employed to investigate the relationship between cardinal-, central- and surface-level traits and their influence on behavioral intentions. |
SCIMA