haku: @author Supphellen, M. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Supphellen, M. Rittenburg, T. L. |
| Otsikko: | Consumer ethnocentrism when foreign products are better |
| Lehti: | Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 907-927 |
| Asiasana: | BRANDS CONSUMER BEHAVIOUR INTERNATIONAL TRADE PETROLEUM STATIONS EASTERN EUROPE POLAND |
| Kieli: | eng |
| Tiivistelmä: | In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a survey of 218 Polish consumers with respect to attitudes and beliefs for one domestic and two foreign gas station brands. |
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